This little blog has reached the 10.000 visits mark.
Wordpress motivational sentences about it are actually very funny.
Anyway thank you so much guys from whatever place you are from.
I’ve stated many times that I’m not a photographer and it would offensive to any real photographer calling what I do photography. I’m a graphic designer and I work for a magazine for a living.
# 1 – A couple of months ago my boss challenged me to take some “film photographs” of a Portuguese artist, Julião Sarmento. The official photographer was sent and I was sent along to help him, to take a few shots and not stepping in the way.
A Swiss watch company made a limited series for Julião Sarmento and we were there to take pictures of the first piece being delivered.
One of my lame pictures was chosen to be the cover of a brochure and also for the website promoting the watch. A grainy, bad exposed, no detail analog photograph was chosen to promote a beautiful, detailed, micro mechanics work of art wrist watch…
# 2 – A friend asked if I could work on his new album by taking some pictures and making the design for it and also to take some promotion shots. Of course I did it and once again analog photography came through. People are liking the images, magazines and websites are currently promoting the record.
Once again and despite all the risks someone made the decision of using analog photography to add value to his work. This project also made me use color film which I almost never do and not certainly for a serious pourpose such as this. Using the Hasselblad and a hand held meter to capture kids running around… trust me, not an easy thing to do.
They run around all the time and very fast, going from shady to sunny spots and me… trying to keep up with fairly accurate light readings, manual focusing and trying not to be very intrusive. Using 160 ISO film and setting up the meter for 400 ISO by mistake.
# 3 – Last month I was sent again as a backup photographer/assistant to take some photographs of Cristiano Ronaldo and Franck Muller. Cristiano Ronaldo is one of the world’s best football players and Franck Muller is a brilliant master watch maker. Once again some of my images were selected…
What I’m trying to say is that this is not about me. This is about how film photography presents a different aestethic choice. It adds value to the printed or online media. The questions is not film being better than digital, that’s rather silly, but for a magazine editor the choice of having two different visual languages is, again, added value.
There’s room for analog photography in the printed media industry. Many editors don’t even consider it for being a slow and not error free process. However there’s so many amazing and talented analog photographers out there. Young people that only need a chance to put their talent at work.
Film photography is not dead, it is just “gourmet”.
Thanks to my boss and a brave friend my poor images are out there.
Please forgive my poor English.